Romancing the earth, fire, and water to connect with a new generation of luxury consumers.

For Belvedere, an LVMH luxury vodka, they asked Chandelier Creative to create a global, more ownable brand platform, and world, that could transcend the category and reclaim their place on top, plus tap into the millennial market. With my creative partner, we honed in on their core elements—forged from Polska rye and purified water, distilled by fire—to create an enduring, emotionally rousing platform with cinematic potential: ‘Made With Nature’. Launching a series of films and triptych imagery recast Belvedere as a cultural brand, one that connected with a new generation of luxury consumers, who want unexpected, meaningful experiences that deliver a sense of personal transformation.