Philosopher, coach, strategist, brand therapist, and creative professional. Appreciate…the good, the true, and the audacious. Believe…finding meaning is the driving force for all humans, and brands are obligated to empower that journey. Practice…brand positioning & identity, omni-channel creative platform development, communications & editorial frameworks, go-to-market launch strategies, ‘big’ idea campaign/activation ideas, consumer journey architectures, brainstorms, workshops & ideation sessions.
Areas of Expertise
Brand Building | Story Design | Creative Strategy | Positioning & Identity | Brand Platforms | Messaging Strategy | Communications Strategy | Being a Dad
Notable Places
Alldayeveryday | Anomaly (Head of Comms Strategy) | Chandelier Creative (Head of Brand Strategy/Experience) | Co:Collective | Doubleday & Cartwright | FIG | Carousel | PHD (VP, Digital Director/East) | YARD NYC | Virtue Worldwide
Notable Brands
[CPG/BEV] AB-InBev | Campari | Coca-Cola | Diageo | LVMH | Rasāsvāda [NGO] Jane Goodall Institute | Rainforest Alliance [APPAREL] Athleta | Converse | Lane Crawford | Madewell | Old Navy | Target [TECH] Google | IBM/TWC | Oscar | SoundCloud [ENTMT] HBO | Discovery Channel [HOS] AirBnB | Dovetail | Virgin | Renaissance
Email
eric@knightandknave.com
Phone
(718) 208-3027