Tapping into local market nuances to put a fresh, fun, unexpected face on health insurance.

Oscar Healthcare needed an approach that would stand out and offer consistency from year to year, state to state. Existing campaigns had already been widely copied, and weren’t resonating with Medicaid and Medicare members.

Together with some stellar creatives at Chandelier Creative we constructed a strategic and creative platform distilling Oscar’s mission in a relevant way - with Oscar and a phone in hand, your doctor’s office could be anywhere (even a hair salon or bus stop).

In brand films and radio, we gave the brand a bright, unconventional new look, tone, and feel that captures not only its unique personality - but new customers.